Slow Brew Co.
Crafting a serene brand identity and online presence for a mindful, small-batch coffee roastery.
About
Slow Brew Co. came to us with a vision: create a brand and website that reflect their commitment to intentionality, sustainability, and slow living. As a local coffee roastery with a loyal customer base, they wanted to take their values online in a way that felt organic and inviting.
We partnered with them to shape a full brand identity — from logo and color palette to packaging design — followed by a calm, content-rich website with a built-in store and subscription model.
Challenges
The biggest challenge was balancing the simplicity of slow living with the need for a fully functional e-commerce platform. We wanted to ensure the design felt peaceful and uncluttered, without sacrificing usability or conversion.
We also needed to translate the tactile warmth of Slow Brew’s physical brand into a digital experience, capturing the cozy, human essence of their coffee philosophy.
Results
The new brand and website helped Slow Brew increase direct online sales by 40% within the first two months. Visitors praised the ease of navigation and the “relaxing” aesthetic.
Kind studio's design created a consistent visual narrative across print and digital, which allowed the team to scale their marketing efforts while staying true to their roots.
Mockup credit: ls.graphics
